The initial idea for Kiin Baby was sparked in 2017 when Rose was pregnant with her first daughter, Hazel. In trying to prepare her own nursery she dreamed up products that she herself wanted, particularly in gender neutral designs and styles, inspired by the earth. Hazel was soon born, and Rose continued to build on her ideas slowly whilst adjusting to life as a new mother.

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"With an all-female staff of just 5; focusing on our products quality - made to love, and last. We pride ourselves on taking inspiration from the natural world whilst striving to have minimal impact on it. We are a small family-owned business, located on the sunny Central Coast of New South Wales, Australia. We acknowledge the Darkinjung people as Traditional Custodians of the land."